Ash Explained

How to Generate Perfect User Personas with ChatGPT

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Ash

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Most people suck at creating buyer personas.

They slap together some generic info, throw in a fake name, and call it all done.

Then they wonder why their marketing isn’t hitting the right people.

Sounds familiar?

If you’ve ever Googled “how to create a buyer persona,” you’ve probably seen weak templates like below

A bad example

“Create a buyer persona for a travel agency in London.”

That’s it. That’s the whole prompt.

And what do you get in return?

A shallow persona that looks something like this:

  • Name: John Smith
  • Age: 35
  • Likes: Travel
  • Prefers: Good deals

Wow. Groundbreaking.

Why is this bad?

  • Too vague: No depth, no story, no real insights.
  • Useless for marketing: You can’t target an audience if you barely know them.
  • No structure: A wall of text that lacks clarity.

This is how most people do it, and this is why their marketing doesn’t work.

The right way

Here’s how you actually build a legendary buyer persona.

Here’s a killer prompt that forces ChatGPT to generate detailed, structured, and useful buyer personas every time. 

The Master Prompt

MARKET=[Enter Target Location here]
BUSINESS=[Enter Name and Short Description of the product here]
------------------
Your task is to generate a detailed USER PERSONA for a business 
in a specific [MARKET].
Structure your response in 4 separate tables.
Above the first table write "USER PERSONA [BUSINESS]" 
and replace [BUSINESS] by the specific business name.
Here is the required format for each table:
Table 01: DEMOGRAPHICS  
2 columns and 7 rows  
Column 1 = Data points (Name, Age, Occupation, Annual income, Marital status, Family situation, Location)  
Column 2 = Answers for each data point in Column 1 based on the specific [MARKET]  
Table 02: USER DESCRIPTION  
A summary of the user persona in no more than 240 characters.  
Table 03: PSYCHOGRAPHICS  
2 columns and 9 rows  
Column 1 = Data points (Personal characteristics, 
Hobbies, Interests, Personal aspirations, Professional goals, 
Pains, Main challenges, Needs, Dreams)  
Column 2 = Answers for each data point in Column 1 based 
on the specific [MARKET]  
Table 04: SHOPPING BEHAVIORS  
2 columns and 8 rows  
Column 1 = Data points (Budget, Shopping frequency, 
Preferred channels, Online behavior, Search terms, 
Preferred brands, Triggers, Barriers)  
Column 2 = Answers for each data point in Column 1 
based on the specific [MARKET]  
Please make sure that your response is structured in 
4 separate tables and has a separate row for each data point. 
Do not provide bullet points.

Why this prompt works

This prompt is a system for generating deep, high-quality buyer personas.

Here’s what makes it different (and better):

1. Forces Structure & Clarity

  • ChatGPT now follows a clear format with separate tables.
  • No more messy paragraphs or random details.
  • Everything is easy to scan and use.

2. Covers ALL Essential Data Points

  • Demographics (basic identity details)
  • User Description (quick summary in 240 characters)
  • Psychographics (interests, pains, aspirations)
  • Shopping Behaviors (how they buy and why they don’t)

This is the full picture, not just a name and age.

3. Generates Data You Can Actually Use

  • You’ll know what your audience cares about.
  • You’ll know what stops them from buying.
  • You’ll know where they shop and how they search.

This lets you craft laser-targeted marketing that speaks directly to them.

How to use it

Want to get the best results? Follow these steps:

Step 1: Fill in the Prompt

  • Set your MARKET (e.g., New York, Singapore, Berlin).
  • Define your BUSINESS (e.g., Luxury travel agency, Organic skincare brand).

Step 2: Run the Prompt in ChatGPT

  • Paste the prompt into ChatGPT.
  • Watch as it generates detailed personas in seconds.

Step 3: Analyse & Adjust

  • Read through the output.
  • If needed, tweak the data (e.g., refine psychographics or spending habits).

Step 4: Apply It to Your Marketing

  • Use it to refine your ad targeting.
  • Shape your content strategy around their needs.
  • Create offers that speak directly to their pain points.

Buyer personas done right = More sales, better marketing, and bigger profits.

If you’re serious about understanding your audience and dominating your market, this is the prompt you need.

Stop using weak personas.

Use this method instead.

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